Family Collections

For Little Blue House, I created original prints for all of the brand’s different seasons and contributed original ideas and concepts to design meetings. Prints are the heart of each collection; setting the stage for what the rest of the line would turn into, so we would always start with print development. With guidance and collaboration from the sales team and creative directors, myself and the illustration team took assets from our prints to build graphics for pajamas, boxers, sleepshirts, stationary, socks and more to make collections with clear, cohesive themes.

Depending on the product, artwork would be altered to work best for the execution. For example, sock artwork would have a reduced amount of colours to adhere to the vendor’s needs and artwork would be adjusted to have less detail so it was readable on such a small knit garment.

Below are a handful of collections I had the pleasure to work on and produce artwork for in the past couple years. During that time I also assisted in art directing the illustration team to create collections with variety and uniqueness while still maintaining the brand’s identity.